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SEO Title Tags

Title tags are vital to your search results. 

A title tag tells both users and search engines what the topic of a particular page is. The <title> tag should be placed within the <head> tag of the HTML document.

You should try to create a unique title tag for every page that appears on your website.  This helps users and search engines to know they are on the right page.  In your search results, the title tag appears as the first line (usually displayed as larger text).  Any words that the users has searched for will appear in bold - this helps users to decided whether the page is relevant to their search.

The title of your home page can list the name of the website or business, and some important information such as the location of the business, or maybe its main line of business.
 

For best results, use the following guide:-

  1. Try to be as accurate as possible when describing the page's contents. Choosing a title that isn't relative, or uses default values such as 'New Page 1' will harm your results.
  2. Create uniques titles for each page.  This helps search engines to distinguish between the content on this page, compared to the rest of your website.  Never use a single title for all of your pages.
  3. Be brief but descriptive.  If the title is too long, search engines will only show the first part of it.  It is also unhelpful to users.
  4. Don't use unneeded keywords in your title tags.  Whilst title tags are an important for search engine optimisation, stuffing them with irrelevant keywords will see your website being penalised.